A generalist course in marketing, the Master’s degree trains professionals capable of responding to the economic imperatives of organisations while being aware of the environmental and social issues that are essential today.
This work-linked degree prepares students for a wide range of careers in marketing (product manager, marketing director, category manager, sales director, digital marketing project manager, community manager, etc.).
The programme prepares students to work in an international environment, with courses taught in English, international exchange opportunities and a gap year.
The programme maintains close links with the socio-economic environment. This is reflected in the fact that it receives offers of apprenticeship contracts as well as company visits and courses given in direct interaction with public or private organisations on issues encountered in their field of activity.
The aim of the Master’s programme is to train future managers in all areas of marketing and communication, through a programme that combines theoretical foundations with practical applications. At the same time, students are required to carry out two cross-disciplinary tasks: carrying out projects in partnership with the business world in order to put into practice the theoretical lessons they have learnt, and two work placements in the first and second years (either part-time or full-time) that enable them to integrate theory and practice as effectively as possible so that they can find their first job as soon as they finish their course.
The three research courses in the Masters degrees in Finance, Marketing and Human Resources Management provide access to doctoral studies in Management Sciences for students wishing to go into academic research.
The aim is to train future teachers, researchers and staff in research skills, with a capacity for reflection based on a mastery of scientific knowledge and methods. The skills developed in the Research pathways can lead students to an academic career in university research, but can also give them access to positions as researchers, experts and high-level executives in business, banking and administration.
Learn more about the PhDMarket’us is the Marketing Masters students’ association.
Find out about all the student associations at IAE NANCY
Student associations
PACE OF TRAINING
The second year of the Master’s programme offers a high degree of professionalism in marketing through 8 teaching units (5UE in S9 and 3UE in S10). Particular emphasis is placed on the international dimension of marketing and the issues raised by social and environmental responsibility (SER) as applied to all areas of marketing, both of which have become essential.
Training is organised on a sandwich basis. Apart from a few weeks during the year, training days take place on Mondays and Tuesdays from September to April.
START OF THE ACADEMIC YEAR: From early September
International Business Environment (6 ECTS)
Advanced Marketing Communication (6 ECTS)
Developing a sustainable offering (6 ECTS)
Digital marketing (6 ECTS)
Introduction to research (6 ECTS)
New Approaches to Marketing (6 ECTS)
Global Sustainable Management (6 ECTS)
Project Management (6 ECTS)
Employees, jobseekers, the self-employed
Continuing vocational training enables all employees, whatever their professional or personal situation, to update their skills and promote their professional development.
Whether you’re an employee, a jobseeker or self-employed, you can obtain a diploma, a short or long training course leading to a qualification, either face-to-face or by distance learning, on a sandwich course, or even take part in a validation of prior learning scheme…
The Master 2 in Sustainable Marketing is available as part of a Continuing Education programme, or as part of a Validation des Acquis de l’Expérience (VAE) or Validation des Acquis Professionnels et Personnels (VAPP) programme.
Our Professional Integration and Career Development Department will help you with your plans to return to education by offering you personalised interviews, guiding you through our range of training courses and informing you about the funding available depending on your status.
Learn moreGraduates take on a wide range of responsibilities in different sectors: industry, retail, communications, banking, insurance, etc.
employment rate six months after graduation
of graduates feel that their job matches the level of their education
Surveys on the future and professional integration of graduates carried out by the Observatoire de la Vie Étudiante de l’Université de Lorraine.
Student exchange programmes (Erasmus +, bilateral programmes) enable students to gain international experience as part of their university studies. They also prepare qualified young people with an open mind and cross-cultural experience for a career in an increasingly international environment.
IAE NANCY has around forty agreements with foreign universities. Every year, around 30 IAE NANCY students spend an academic semester abroad.
The Master 2 is open to holders or future holders of a degree equivalent to at least four years of higher education (240 ECTS) with a solid grounding in marketing.
The IAE Message score is recommended.
Candidates are recruited on the basis of their applications, with the possibility of an interview for those who qualify.
applicants. Final admission is conditional upon the signing of an apprenticeship
apprenticeship or professional training contract with a company.
Employees, jobseekers, the self-employed
The Master 2 in Sustainable Marketing is available as part of a Continuing Education programme, or as part of a Validation des Acquis de l’Expérience (VAE) or Validation des Acquis Professionnels et Personnels (VAPP) programme.
Learn moreWithdrawal of application form: Mid-March
Submission of application pack: mid-May
Eligibility: Mid-June at the latest
Interviews : End of June
Admission: Early July at the latest
For Campus en France applicants, please consult this page: https: //www.campusfrance.org/fr/candidature-procedure-etudes-en-france
For European students undergoing initial training, registration fees for national diplomas are set annually by ministerial decree. In 2026, they will amount to :
There is also a Student and Campus Life Contribution of €105 in 2025/2026. This contribution must be paid by students not receiving a grant to cvec.etudiant.gouv.fr
