A generalist course in marketing, the Master’s degree trains professionals capable of responding to the economic imperatives of organisations while being aware of the environmental and social issues that are essential today.
This work-linked degree prepares students for a wide range of careers in marketing (product manager, marketing director, category manager, sales director, digital marketing project manager, community manager, etc.).
The programme prepares students to work in an international environment, with courses taught in English, international exchange opportunities and a gap year.
The programme maintains close links with the socio-economic environment. This is reflected in the fact that it receives offers of apprenticeship contracts as well as company visits and courses given in direct interaction with public or private organisations on issues encountered in their field of activity.
The aim of the Master’s programme is to train future managers in all areas of marketing and communication, through a programme that combines theoretical foundations with practical applications. At the same time, students are required to carry out two cross-disciplinary tasks: carrying out projects in partnership with the business world in order to put into practice the theoretical lessons they have learnt, and two work placements in the first and second years (either part-time or full-time) that enable them to integrate theory and practice as effectively as possible so that they can find their first job as soon as they finish their course.
Validation of your Master 1 Marketing, Sales gives you automatic access to the Master 2 Responsible Marketing.
Learn more about Master’s 2 in Sustainable MarketingCandidates wishing to pursue a career as a marketing researcher or to work in the consultancy field (research companies, consultancy firms) can simultaneously take the M2 Master in Responsible Marketing and the M2 Management, Consulting and Research pathway. This pathway enables students to obtain two Master’s degrees in one year, with the possibility of pursuing a doctorate in Management Sciences (Bac+8).
Market’us is the Marketing Masters students’ association.
Find out about all the student associations at IAE NANCY
Student associations
PACE OF TRAINING
The first year of the Master’s programme offers students enrolled in initial training the opportunity to do their work placement or part of their course (S8) abroad, thanks to a number of partnerships with foreign universities. It can also be done on a sandwich basis through an apprenticeship contract. It offers training in the fundamentals of marketing and the management methods that a senior executive must master.
Training is organised on a sandwich basis. Apart from a few weeks during the year, training days take place on Mondays and Tuesdays from September to April. M1 students enrolled in initial training must complete a long work placement of at least 16 weeks.
From Master 1 onwards, students can join a company or professional organisation during their course, via the following professionalisation schemes:
START OF THE ACADEMIC YEAR: From early September
Market Understanding (6 ECTS)
Marketing Strategy and Planning (6 ECTS)
Data Analysis (6 ECTS)
Project Design and Implementation (6 ECTS)
Marketing creation and decision-making (6 ECTS)
Sales Force Management (6 ECTS)
Organisational Communication (6 ECTS)
Applied Research (6 ECTS)
Marketing and Societal Issues (6 ECTS)
Alternative Approaches to Marketing (6 ECTS)
Employees, jobseekers, the self-employed
Continuing vocational training enables all employees, whatever their professional or personal situation, to update their skills and promote their professional development.
Whether you’re an employee, a jobseeker or self-employed, you can obtain a diploma, a short or long training course leading to a qualification, either face-to-face or by distance learning, on a sandwich course, or you can take part in a validation of prior learning scheme…
The Master 1 in Marketing and Sales is available as part of a Continuing Education programme, or as part of a Validation des Acquis de l’Expérience (VAE) or Validation des Acquis Professionnels et Personnels (VAPP) programme.
Our Professional Integration and Career Development Department will help you with your plans to return to education by offering you personalised interviews, guiding you through our range of training courses and informing you about the funding available depending on your status.
Learn moreGraduates take on a wide range of responsibilities in different sectors: industry, retail, communications, banking, insurance, etc.
employment rate six months after graduation
of graduates feel that their job matches the level of their education
Surveys on the future and professional integration of graduates carried out by the Observatoire de la Vie Étudiante de l’Université de Lorraine.
The second semester of the first year of the Master’s programme can be spent abroad.
Student exchange programmes (Erasmus +, bilateral programmes) enable students to gain international experience as part of their academic field of study. They also prepare qualified young people with an open mind and cross-cultural experience to enter the world of work, in an increasingly international environment.
IAE NANCY has around forty agreements with foreign universities. Every year, around 30 IAE NANCY students spend an academic semester abroad.
The Master 1 is open to all students with a Bachelor’s degree, including those from disciplines that may seem far removed from management sciences (humanities, arts, life and earth sciences, engineering sciences, etc.).
The IAE Message score is recommended.
Employees, jobseekers, the self-employed
The Master 1 in Marketing and Sales is available as part of a Continuing Education programme, or as part of a Validation des Acquis de l’Expérience (VAE) or Validation des Acquis Professionnels et Personnels (VAPP) programme.
Learn more
For Campus en France applicants, please consult this page: https: //www.campusfrance.org/fr/candidature-procedure-etudes-en-france
For European students undergoing initial training, registration fees for national diplomas are set annually by ministerial decree. In 2026, they will amount to :
There is also a Student and Campus Life Contribution of €105 in 2025/2026. This contribution must be paid by students not receiving a grant to cvec.etudiant.gouv.fr
